| Effective promotion of web pages involves understanding how the various search engines list, evaluate, and rank your web site. That involves selection of URL name, formatting of the web pages themselves, and selection of content (both textual and graphic) for each page. In fact, there are a great many other techniques that can be successfully used during the promotion of a company's web site pages, from creation and separate promotion of doorway pages, mirror sites, site maps, and even competitor links. |